Senior Creative Designer

Employee case study video | Inchcape

Video

To support their employer brand, Inchcape commissioned a series of employee stories for their website. I led the full video production process, producing, interviewing, filming and editing the final piece end to end.

Sedgwick Global Specialty video storyboard

Video

Sedgwick launched a new product, Global Specialty, and required a storyboard for the product launch video. I collaborated closely with in-house copywriters, presented concepts to senior stakeholders, and incorporated feedback to develop the final storyboard.

Following storyboard approval, I handed the project over to a motion designer and continued to collaborate by providing feedback on the final video. This included supplying supporting assets, such as animated arrows used in scene 10. You can view the final video below.

Rebrand, Rapid7

Brand design

Rapid7 is a global cyber security company. Its brand had grown fragmented over time, with multiple teams contributing to design without a unified vision. My role was to lead the in-house agency function on the Rapid7 rebrand, overseeing the execution across brand, motion and rollout assets and develop a new, unified brand guide. The work was delivered in collaboration with external agency partners and internal marketing stakeholders.

Collaborating with the creative director and the in-house agency team, we defined the brand personality and key characteristics, providing a foundation for a complete rebrand. I oversaw everything from typography, color, motion graphics, photography, and image treatments to templates for Google Slides, Docs, InDesign, and Figma. This approach delivered a consistent, creative, and scalable brand identity across all touchpoints.

Below are a pages from the brand guide showcasing some of the graphic teatments, new typography which transformed the brand into a bold modern sage brand architype.

Booth design at BlackHat

I led the creative direction and design for a double-height booth at BlackHat, one of the industry’s most prominent cybersecurity events.l in the new brand style.

My goal was to create a visually distinctive presence that stood out in a sea of competitors. The result was a striking, immersive booth experience that amplified brand visibility and engagement.

Beyond the booth structure, I collaborated with our interactive designer as well as getting hands on and creating motion graphics for the large-scale ‘mega screen’ and developed event merchandise—ensuring every touchpoint brought the Rapid7 brand to life in a cohesive, dynamic way.

 

Video work, Rapid7

Video

During my employment with Rapid7, I collaborating with various stakeholders across the organisation, to produce video content across events, customer case studies and training videos.
I filmed, interviewed and produced several customer and partner event highlight videos.
I managed the entire process from set up,  interview questions (working with the stakeholders), filming and editing. In most cases I produced several versions of the same video, to expand its reach across youtube, website and social media feeds.

Case studies

I led the end-to-end production of a customer story videos for Rapid7, saving the company thousands on hiring agenices. In this example,  I collaborating closely with internal stakeholders, customer success teams, and account management at Arcadis. I handled on-location filming and post-production to showcase how Rapid7’s solutions enhanced Arcadis’ real-world use case.

Event highlight videos

Customer testimonials for social

Event promo video

Global research campaign and report, Gemalto

I designed a 20-page global retail research report for Gemalto, creating a bespoke grid system, custom infographics and data visualisations to make complex findings easy to digest. I also developed the campaign landing page and a range of digital advertising assets, ensuring a consistent and eye-catching visual identity across all channels that helped drive engagement with the research.

Research Report, Thales

Thales commissions research reports every year and needed a design for a suite of 3 reports that looked different, but came from the same family. My design was on the corporate secondary colour palette and applying it to abstract characters that represented data. Using a different graphical approach to each cover distinguished it from the other. In addition to the regional variaents, I also designed industrial version which used different background colours to differentiate them.

Thales social media viral video

Campaign

Thales needed to increase engagement on social-cutting through an information-heavy feed to capture attention in a more dynamic way.

The idea was simple but purposeful: turn data security into something people could experience, not just read about.

We created an interactive social game that challenged users to “capture the data” by taking a perfectly timed screenshot as it moved within a digital lock. The mechanic mirrored Thales’ core proposition—protecting and controlling access to sensitive information—while inviting users to actively participate in that process.

Designed natively for social, the execution encouraged repeat attempts, shares and comments, transforming passive scrolling into active engagement. The simplicity of the idea made it instantly accessible, while the challenge element kept users coming back to try again.

The campaign quickly gained traction, becoming Thales’ top-performing social content of 2021 at the time. It generated over 3,000 views, 300+ likes and 44 comments-significantly outperforming typical engagement benchmarks and proving the value of interactive storytelling in a B2B space.

By turning a complex subject into a playful, hands-on experience, the campaign repositioned Thales’ messaging from purely technical to genuinely engaging—without losing its core meaning.

Advertising campaign, Konica Minolta

 

Motion Graphics, Rapid7

Video

Rapid7 launched its PACT Partner program. Working with a copywriter, I animated this social organic post, keeping it to 15 seconds for maximum impact on the feed.

Thales Sales Kick Off branding / video

Brand design

Working alongside senior executives and the VP marketing, I created multiple brand activations for the Thales annual sales kick off. This included experiential applications at the event, app graphics, and promotional materials.

I produced this highlight reel to create an overview of the event for Dankner, the agency that planned and organised the logistics and production.

UX / UI audit and redesign

UX / UI

To improve engagement on the page, i designed an animate-on-scroll banner, so as you scrolled down the page, a short animation would lead you through the contents. Other highlights included a amazon style flip book of the first few pages of the report, to tease people and incentivise them to download the full report and infographic style stats that would animate on load. All this was created in the most efficient way to keep the page feeling quick and nimble

Product launch campaign design

Campaign

Challenge

Creating a campaign concept that worked under corporate brand guidelines and managing communication between product marketing, field marketing and corporate marketing.

Below shows initial concepts, showing colourway and idea of the concept which was to show that the product allowed you to sign into multiple applications with one sign in.
The circles were intended to look like layered clouds and represent the different applications.

A virtual reality experience to make Gemalto stand out from the crowd at high tech trade shows

Campaign / Interactive

I sourced a VR agency, and we came up with a theme for the experience that was fun, engaging and had the wow factor as well as being related to the industry. I held regular update meetings with the agency and worked side by side with them to create the UX of the game flow including designing a microsite using game elements that would contain high scores.

During the development of the concepts, we decided to use a TRON look and feel which not only made the experience feel futuristic, it also helped with 3D processing, as the graphics could be quite simplistic, with no detailed textures bogging down processing speeds. This meant that it could run on a laptop, rather than a large, complicated Rig meaning we could make it go mobile and be easier to ship to different events.