Creative Lead, specialising in video production, brand campaigns and digital
Hi, I’m David — a lead creative with over 20 years of experience delivering design across campaigns, brand, digital content and video. With a strong grounding in marketing (CIM), I combine strategic thinking with a hands‑on approach, personally leading and executing work across design as well as video production and motion graphics. I work end to end from idea to production, designing creative that looks sharp, engages the right audience and delivers real results.
I’ve worked with brands including Sedgwick, Rapid7, Thales, Konica Minolta and Inchcape.
David is a fantastic designer, full of ideas and enthusiasm
Mark Jump, Studio Manager, PMN Group
We highly recommend David. The project was completed on-time and the service was excellent
Rachel Gibson, London School of Hygiene & Tropical Medicine
It has always been a pleasure to work with David on projects at Gemalto. He is creative, always thinking of additional ideas to bring to our programs, and very thorough. He worked on some very high-profile campaigns that had great ROI for our division. He is a tremendous asset to our creative and marketing team.
To support their employer brand, Inchcape commissioned a series of employee stories for their website. I led the full video production process, producing, interviewing, filming and editing the final piece end to end.
January 19, 2026, Monday
Sedgwick brand work
Campaign / Video
Working as part of Sedgwick’s global creative team, I deliver design, video, and digital content that supports brand growth and marketing initiatives across EMEA and beyond. Leveraging AI to enhance creative workflows and efficiency, I’ve contributed to a wide range of campaigns, product launches, and thought leadership content. Here are some of the projects I’ve worked on.
Global Specialty product launch
As Creative Lead for the launch of Sedgwick Global Specialty, I partnered with a copywriter to align strategic messaging with a compelling creative vision. Together, we transformed a complex product proposition into an engaging video narrative, developing a storyboard with impactful visual storytelling. I led the creative process, presenting concepts to senior stakeholders and refining the approach based on feedback to secure alignment and approval.
Following sign-off, I created supporting visual assets and micro-animations and worked closely with the motion designer throughout production, providing creative direction to ensure the final video remained true to the original vision. The result was a polished launch asset that effectively communicated the value of the new offering while maintaining consistency across the wider campaign.
Event story telling
As Creative Lead, I collaborated with the international marketing team at the LATAM conference to develop a scalable event content strategy. I led the capture of interviews and event footage, shaping social-first video content designed to increase engagement and extend the reach of the event beyond the live audience. The project culminated in a high-impact event recap video and a suite of digital assets for use across wider campaigns, maximising the value of the content captured while delivering cost savings through in-house production.
Creating a Distinctive Campaign Identity for Sedgwick’s 2026 TPA Report
As Creative Lead on Sedgwick’s 2026 Third Party Administration (TPA) campaign, I developed a distinctive hero asset and campaign creative that evolved the visual approach of previous report launches while maintaining brand consistency. Balancing stakeholder feedback with creative ambition, I created a stronger, more engaging campaign identity that helped the report stand out in a competitive market.
Working closely with content and digital strategists, I helped shape and deliver a targeted ABM campaign for the utilities, financial services, and logistics sectors. This included industry-specific report covers, email campaigns, digital advertising, social media assets, animated GIFs, and carousel ads, creating a cohesive multi-channel experience that increased relevance and engagement across every audience touchpoint.
June 12, 2025, Thursday
Rebrand, Rapid7
Brand design
Rapid7 is a global cybersecurity company whose brand had become fragmented over time, with multiple teams producing creative assets without a consistent visual direction. As lead for the in-house agency function, I played a key role in the rebrand, overseeing the development and rollout of the new identity across brand, motion, digital and marketing assets. Working closely with external agency partners, internal stakeholders and the in-house agency, I helped establish a unified visual system and co-developed a comprehensive brand guide to drive consistency across the organisation. The rebrand created a stronger, more cohesive brand presence while providing teams with the tools and frameworks needed to scale creative execution globally.
Collaborating with the creative director and the in-house agency team, we defined the brand personality and key characteristics, providing a foundation for a complete rebrand. I oversaw everything from typography, color, motion graphics, photography, and image treatments to templates for Google Slides, Docs, InDesign, and Figma. This approach delivered a consistent, creative, and scalable brand identity across all touchpoints.
Below are selected pages from the brand guide, showcasing the new graphic treatments, typography, and visual principles developed as part of the Rapid7 rebrand. The refreshed identity shifted the brand towards a bold, modern interpretation of the Sage archetype, balancing expertise and authority with clarity and approachability. These guidelines provided a scalable framework for teams across the business, ensuring consistency while giving designers the flexibility to create engaging and recognisably Rapid7 communications.
Booth design at BlackHat
I led the creative direction and design for a double-height booth at BlackHat, one of the industry’s most prominent cybersecurity events.l in the new brand style.
My goal was to create a visually distinctive presence that stood out in a sea of competitors. The result was a striking, immersive booth experience that amplified brand visibility and engagement.
Beyond the booth structure, I collaborated with our interactive designer as well as getting hands on and creating motion graphics for the large-scale ‘mega screen’ and developed event merchandise—ensuring every touchpoint brought the Rapid7 brand to life in a cohesive, dynamic way.
Brochure design
Following Rapid7’s brand refresh, I designed this brochure to bring the updated visual identity and messaging to life across a key marketing asset. Working within the new brand guidelines, I applied the refreshed typography, colour palette, and graphic elements while creating a clear, engaging layout that effectively communicated the content. The finished brochure helped establish consistency across customer-facing materials and showcased the updated Rapid7 brand in a polished and professional format.
PACT Partner program social media animation
Rapid7 launched its PACT Partner Program to strengthen relationships with its partner network. Working alongside a copywriter, I created a 15-second social animation in After Effects, transforming the campaign messaging into a concise and engaging visual story. Designed specifically for organic social channels, the animation was crafted to capture attention quickly, communicate key messages efficiently, and maximise impact within the feed.
June 12, 2025, Thursday
Video work, Rapid7
Video
During my employment with Rapid7, I collaborating with various stakeholders across the organisation, to produce video content across events, customer case studies and training videos.
I filmed, interviewed and produced several customer and partner event highlight videos.
I managed the entire process from set up, interview questions (working with the stakeholders), filming and editing. In most cases I produced several versions of the same video, to expand its reach across youtube, website and social media feeds.
Case studies
I led the end-to-end production of a customer story videos for Rapid7, saving the company thousands on hiring agenices. In this example, I collaborating closely with internal stakeholders, customer success teams, and account management at Arcadis. I handled on-location filming and post-production to showcase how Rapid7’s solutions enhanced Arcadis’ real-world use case.
Event highlight videos
Customer testimonials for social
Event promo video
I also produced training videos, Q&A webinar panels and many other types of video work for Rapid7
June 12, 2025, Thursday
Global research campaign and report, Gemalto
I designed a 20-page global retail research report for Gemalto, creating a bespoke grid system, custom infographics and data visualisations to make complex findings easy to digest. I also developed the campaign landing page and a range of digital advertising assets, ensuring a consistent and eye-catching visual identity across all channels that helped drive engagement with the research.
June 12, 2025, Thursday
Research Report, Thales
Thales commissions research reports every year and needed a design for a suite of 3 reports that looked different, but came from the same family. My design was on the corporate secondary colour palette and applying it to abstract characters that represented data. Using a different graphical approach to each cover distinguished it from the other. In addition to the regional variaents, I also designed industrial version which used different background colours to differentiate them.
June 12, 2025, Thursday
Thales social media viral video
Campaign
Thales needed to increase engagement on social-cutting through an information-heavy feed to capture attention in a more dynamic way.
The idea was simple but purposeful: turn data security into something people could experience, not just read about.
We created an interactive social game that challenged users to “capture the data” by taking a perfectly timed screenshot as it moved within a digital lock. The mechanic mirrored Thales’ core proposition—protecting and controlling access to sensitive information—while inviting users to actively participate in that process.
Designed natively for social, the execution encouraged repeat attempts, shares and comments, transforming passive scrolling into active engagement. The simplicity of the idea made it instantly accessible, while the challenge element kept users coming back to try again.
The campaign quickly gained traction, becoming Thales’ top-performing social content of 2021 at the time. It generated over 3,000 views, 300+ likes and 44 comments-significantly outperforming typical engagement benchmarks and proving the value of interactive storytelling in a B2B space.
By turning a complex subject into a playful, hands-on experience, the campaign repositioned Thales’ messaging from purely technical to genuinely engaging—without losing its core meaning.
June 12, 2025, Thursday
Advertising campaign, Konica Minolta
Konica Minolta had a clear competitive advantage: the highest-quality A3 print in the industry. The challenge wasn’t the product-it was making that superiority instantly visible in a crowded creative market.
The campaign idea centred on a single, demonstrable truth: true edge-to-edge printing, without compromise. Instead of simply saying it, we built the entire campaign around showing it.
Print executions quite literally pushed beyond the expected format-layouts that appeared to break out of the page, using full-bleed visuals that dramatised the absence of borders. The creative didn’t just talk about the feature; it physically embodied it.
This core idea carried consistently across key design and creative platforms, including placements in Macworld, MacUser, Computer Arts and Creative Review—ensuring it reached an audience that both understood and valued print quality.
To extend the campaign beyond print, a dedicated URL invited users to explore the capability in more detail. This allowed for measurable engagement and created a clear path from awareness to action.
The result was a cohesive, multi-channel campaign that turned a technical feature into a compelling visual story-driving strong engagement and a notable uplift in qualified leads.
April 06, 2021, Tuesday
Thales Sales Kick Off branding / video
Brand design
Working alongside senior executives and the VP marketing, I created multiple brand activations for the Thales annual sales kick off. This included experiential applications at the event, app graphics, and promotional materials.
I produced this highlight reel to create an overview of the event for Dankner, the agency that planned and organised the logistics and production.
December 08, 2020, Tuesday
UX / UI audit and redesign
UX / UI
Role: UX / UI design
Increase engagement on the research web pages of the Thales corporate website.
Research
Before assessing the existing performance of the page and performing a UX audit, I identified 4 user personas that would access the site;
We then analysed the page using Hotjar and mapped out the different user journeys. We quickly identified that there were multiple routes off the page as soon as you entered it. It became clear that the focus of the page needed simplifying and organising in a way that would lead the customer through a journey in a structured way, to a clear CTA. I started by making a list of observations on the page based on some stats from HotJar:
To improve engagement on the page, i designed an animate-on-scroll banner, so as you scrolled down the page, a short animation would lead you through the contents. Other highlights included a amazon style flip book of the first few pages of the report, to tease people and incentivise them to download the full report and infographic style stats that would animate on load. All this was created in the most efficient way to keep the page feeling quick and nimble
June 18, 2017, Sunday
Product launch campaign design
Campaign
A product launch campaign for Gemalto to launch an authentication application.
Challenge
Creating a campaign concept that worked under corporate brand guidelines and managing communication between product marketing, field marketing and corporate marketing.
Below shows initial concepts, showing colourway and idea of the concept which was to show that the product allowed you to sign into multiple applications with one sign in.
The circles were intended to look like layered clouds and represent the different applications.
Below shows how the abstract elements combine with photography.
To create impact for display advertising, guidelines were created to use cut out people, making them appear completely on the circle abstract pattern background, to help it lift off the page.
Results
After many iterations and testing, the final concept was delivered with a style guide, a campaign microsite, email design, display advertising across social and paid, presentation decks and iconography.
June 18, 2017, Sunday
A virtual reality experience to make Gemalto stand out from the crowd at high tech trade shows
Campaign / Interactive
Gemalto; a company in the cyber security industry, wanted to attract attention from visitors at Europe’s largest cyber security event; Info security. Working with the UK Marketing Director, we came up with the idea of creating a custom virtual reality experience to maximise the buzz around the event booth which had the added bonus of being able to be used across all events.
I sourced a VR agency, and we came up with a theme for the experience that was fun, engaging and had the wow factor as well as being related to the industry. I held regular update meetings with the agency and worked side by side with them to create the UX of the game flow including designing a microsite using game elements that would contain high scores.
During the development of the concepts, we decided to use a TRON look and feel which not only made the experience feel futuristic, it also helped with 3D processing, as the graphics could be quite simplistic, with no detailed textures bogging down processing speeds. This meant that it could run on a laptop, rather than a large, complicated Rig meaning we could make it go mobile and be easier to ship to different events.
The key objectives to this project were;
Will people have a better understanding of what Gemalto does?
Is it simple enough to play, with minimal instructions? (so language was not a barrier, and simple to pick up and play)
Is it exciting enough for people to socialise it?
Part of this project required buy in internally, so while the game was being developed, i created a teaser video to help sell the idea into the Sales teams and global marketing to create some excitement around it.
Results
I created a campaign in a box so that field marketing manager could easily take it and have a whole campaign ready to use to promote it at their events. The campaign consisted of a logo, Promotional flyers, email templates, online high score table, hashtag for social, microsite and brand guide. As well as this, we purchased 2 VR laptops and 2x Oculus rift headsets which could then be shipped out to the different regions to use it.
The experience was later brought to mobile so it could be downloaded from the app store and Google Play stores. A PR campaign was created, offering prizes to the top scores that were tweeted using the hashtag #GemaltoCyberHero.
I designed a google cardboard as a giveaway / direct mail piece so people could play the game on mobile using a google cardboard and, working with a web developer, created a microsite that would display the top scores which you can see below
